The latest to join the growing portfolio that is the Global Hotel Alliance (GHA) is London-based CampbellGray Hotels (CGH), led by Alan O’Dea. ‘This gives us access to thousands if not millions of experiences for our own guests and it is good for our profile’, he said on 14 December 2019.
CGH, he admits, is a ‘different’ and small company, and it would not have the resources to grow without the support GHA can offer. ‘We are a soft brand, in interesting locales. Art and design are very important and we want to grow the arts-culture side’.
There are five open hotels, but others benefitted from previous association. This number included the iconic The Phoenicia, on the island of Malta. The Phoenicia was built in 1935 for Baron Strickand GCMG 1861-1940, full name Gerald Paul Joseph Cajetan Carmel Antony Martin Strickland. Even more memorable, however, is one of his eight offspring, his formidable daughter, Mabel Strickland OBE, who from all accounts had no need for #MeToo during her lifetime (1899-1988). Today the stylish hotel, so handy for Floriana retail, is Palm Court elegance, and gardens with an outdoor pool and stunning Mediterranean views from its many terraces: 136 keys (Jing teas, White Company’s Black toiletries, electric towel rails). Try a Valletta Suite, at least 46 sq m, with magnificent views of the city’s fortification walls and the new entrance to Valletta, designed by Renzo Piano.
O’Dea has ambitious plans and he is especially looking forward to the 2023 opening of a 190-key hotel in Amman, Jordan, to complement already-open CampbellGray Living residences. This will be the first CGH-owned development. CampbellGray Hotels is named for flamboyant and philanthropic entrepreneur Gordon Campbell Gray, who burst into the hotel arena with the 1998 opening of One Aldwych, London.