News: Johan Scheepers puts Edinburgh’s Kimpton Charlotte Square on the Virtuoso map

The 199-key Kimpton Charlotte Square, Edinburgh, Scotland, has just been accepted into the Virtuoso network, and as GM Johan Scheepers, says: “Virtuoso’s acceptance process is incredibly selective so to be recognised is an incredible honour”.

Kimpton Charlotte Square Hotel is on one of Edinburgh’s most beautiful squares in the Georgian New Town and a UNESCO world heritage site. The hotel consists of seven interconnected Georgian townhouses, a lavish spa offering a range of luxurious treatments. It is a short distance from the city’s other historic hotspots. Kimpton’s new take on Scottish luxury interiors includes bold design and is showcased with blends of handsome woods, plush fabrics and rich pops of colour.

What differentiates Kimpton is partly its ethos that heartfelt human connections make people’s lives better. The hotel strives to go the extra mile. It includes a personal touch to create truly meaningful guest experiences – yes, other hotels include in-room yoga mats, which are commonplace in Mandarin Oriental and in Park Hyatt hotels.  And ALL Kimptons offer a complimentary cocktail hour, to socialize with other guests.  But put both these touches together  and add the character of the GM and, well, Kimpton Charlotte Square ticks lots of boxes.

Another standout concept at Kimpton Charlotte Square Hotel is No. 33, a hotel within a hotel that can be booked for exclusive use for up to 24 guests. This is perfect for groups, special events, private weddings or just to hang out with your closest friends, No. 33 offers an intimate, homelike space.

But Kimpton Charlotte Square Hotel, owned by Starwood Capital, has another plus, in the sheer character of its GM. A few years ago South Africa-born Johan Scheepers was working in England, opening hotels for greetings card magnate Andrew Brownsword, when he was summoned home, by Sun International, personally to arrange, and oversee, the complete interior botox of what was then a 346-room hotel in Johannesburg.  First, Johan Scheepers chose a name, turning to renowned US psychologist Abraham Maslow 1908-1970 who believed in the hierarchy of need. Next, he instilled in The Maslow, Johannesburg, a staff culture that was to be recognised and applauded by many. Every day, all team members had to pay special attention to one of Scheepers’ ten culture points.

Obviously he is doing something similar in Edinburgh. ‘Kimpton Charlotte Square hotel offers a vibrant Scottish service full of charm and personality, in one of the world’s most historic cities’ he says, adding that now, as part of Virtuoso, he personally is excited to be a part of the industry’s most powerful leading travel network, showing the world all that the hotel, and Edinburgh, has to offer.

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