Arnaud Wielgus, Chief Commercial, Marketing & Digital Officer at Relais & Châteaux tells us that the organisation has launched a brand-new app, which has already received, at the eCommerce awards in France, the “Best Mobile Initiative” of the year – across all categories.
“It is very simple to use, and brings together all the tools people have been accustomed to using over time. In the app, we are increasingly working on customer recognition. As we are a group of independent hoteliers, one of the main challenges is that of recognising the customer from one property to another. So, we are henceforth encouraging our clients to create a GDPR compliant detailed profile, enabling the information to be shared by member hotels to improve their welcome.”