The Korea Tourism Organization (KTO) is counting on “Traveller Made”, the invitation-only global Luxury Travel Network launched in 2013 by Quentin Desurmont, to bring more visitors to South Korea.
KTO is promoting unique experiences for travellers looking for such different and authentic moments as cultural and nature outings, tips for Korean cuisine, and beauty and wellness centres.
One of Korea’s best kept secrets, indeed, is its wellness. From temple stays to yachting, walks around villages and palaces, insights of a monk’s life, spiritual journeys and also a philosophy that “food and medicine come from the same root”, all are reasons to discover this spectacular region.
And then there are fabulous accommodations. Take the capital, Seoul, where arguably the signature hotel is Four Seasons Hotel Seoul (GM Alejandro Bernabe). Smallest of the 317 rooms and suites is 45 sq m – the two-bedroom Presidential Suite, #2911, has sensational Lasvit chandeliers. Do not miss the hotel’s closed-door Charles H speakeasy, named for cocktail writer Charles H Baker, 1895-1987.
Alternatively head for the 601-key Grand Hyatt Seoul, GM Adrian Slater. HRH Prince Charles and Princess Diana stayed here on their last overseas official trip – they were in #2002, the 200 sq m Presidential Suite. This is a hotel for the fit and healthy, with year-round swimming and tennis and, winter-long, outdoor ice skating.