News: Hyatt goes into mindfulness

On 15 January 2020, Hyatt announced  an exclusive global wellbeing collaboration with Headspace to bring mindfulness exercises, guided meditations and sleep content to millions of employees, corporate customers and guests.

Santa Monica CA-based Headspace, a leader in mindfulness and meditation with nearly 60 million users in 190 countries, is fronted by co-founder Andy Puddicombe. This somewhat-unique leader, by the way, was midway through a university degree in Sports Science when he decided to travel to the Himalayas to study meditation. This  culminated, after a ten-year journey, as ordination as a Tibetan Buddhist monk in Northern India. In 2004 he returned to lay life.  After training briefly at Moscow State Circus, he travelled to London where he completed a degree in Circus Arts with the Conservatoire of Dance and Drama, whilst drawing up the early plans for what was later to become Headspace. The company’s mission is to improve health and happiness of the world,

So, how does this affect Hyatt?

Employees will be offered access to a complimentary subscription to Headspace as a means of supporting them on their own mental health and wellbeing journeys.

Corporate customers have emphasised the importance of integrating wellness into meetings, and this new collaboration will give planners the option to infuse Headspace content and experiences into meetings packages. Additionally, Headspace content will power Hyatt’s new meditation experience for meeting and conference attendees, which is expected to launch later this year.

Guests will receive complimentary access to Headspace via in-room content, including short meditations for those with busy schedules, soothing sounds for a restful night’s sleep, expert guidance from  Andy Puddicombe, and more. (World of Hyatt members can receive exclusive Headspace member offers and will have access to meditation and mindfulness content during their stay via the World of Hyatt app.)

“Wellbeing is a true realisation of Hyatt’s purpose – we care for people so they can be their best,” says Mark Vondrasek, Chief Commercial Officer, Hyatt Hotels Corporation. (Luxury Travel Essential can confirm this to be true: be invited to corporate headquarters in Chicago and you enter a calm sanctuary of space, wood floors and walls interspersed by gigantic windows looking down at Chicago River and you might, indeed, find top Hyatt disciples, even up to CEO Mark Hoplamazian himself, having a momentary meditation.)  In 2017 Hyatt bought both the Miraval and Exhale brands to joined its existing portfolio of more than 220 spa and wellness locations .


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