So far progress with Mondrian outside its home base, the USA, has not been exactly Lamborghini-like. In Europe, what opened as The Mondrian London evolved to Sea Containers, after the building that was formerly headquarters of Orient-Express (another brand that Accor now owns, but that is another story). In Germany, there is one property, Mondrian Suites Berlin Checkpoint Charlie, offering rates of from €71 on 15 January (on findahotel).
Anyway, now Accor is determined to make a Mondrian splash in France, with two properties. First, the Cannes Grand Hotel on the Croisette will be re-done, branded and re-opened in 2021. The hotel will have 75 rooms on 11 floors, plus a 4,000 sq m private garden. Ahead of this, a private beach opens this year (2020).
And in Bordeaux, a 97-room Mondrian, also opening 2021, will be a conversion of a three-floor building dating back to the 19th century.
For the uninitiated, brand Mondrian is located in the heart of the most captivating cultural scenes, serving inclusive innovation and creativity with ground-breaking F&B and nightlife concepts.
How Bordeaux residents will react to “ground-breaking nightlife” remains to be seen, as that city already has outstanding and city hotels offer globally recognised food, from caviar cream with shrimp gelled infusion, black mullet tartare and Croisic seaweed at the two-Michelin-starred Pierre Gagnaire at La Grande Maison, owned by winery king Bernard Magrez, to Gordon Ramsay’s world’s best onion rings at InterContinental Le Grand Bordeaux, owned by Michel Ohayon via Financière Immobilière Bordelaise.